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| 3259. |
Brand Classifications: Identifying the Origins of brands
Publication Type: Full Written Paper - Refereed Proceedings Year of Publication: 2000 Author(s): O'Cass, Aron, Lim, Kenny Yit Yang, Julian, Craig Creswick |
| 3260. |
Brand consumption and construction of the self
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2007 Author(s): Kristiansen, Stine, Schembri, Sharon |
| 3261. |
Brand consumption and narrative of the self
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Schembri, Sharon, Merrilees, Bill, Kristiansen, Stine |
| 3262. |
Brand extension feedback effects: A holistic framework
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Dwivedi, Abhishek, Merrilees, Bill, Sweeney, Arthur |
| 3263. |
Brand Extensions: Prestige Brand Effects
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2001 Author(s): Lye, Ashley Roland, Venkateswarlu, P., Barrett, Jo |
| 3264. |
The brand loyalty lifecycle: Implications for marketers
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2005 Author(s): Bennett, Rebekah, Rundle-Thiele, Sharyn |
| 3265. |
Brand management to protect brand equity: A conceptual model
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): M'zungu, Simon David Munyaradzi, Merrilees, Bill, Miller, Dale |
| 3266. |
Brand morphing across Wal-Mart customer segments
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Merrilees, Bill, Miller, Dale |
| 3267. |
Brand orientation and market orientation - from alternatives to synergy
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2011 Author(s): Urde, Mats, Baumgarth, Carsten, Merrilees, Bill |
| 3268. |
A brand orientation typology for SMEs: a case research approach
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2005 Author(s): Wong, Ho Yin, Merrilees, Bill |
| 3269. |
Brand personality and brand heritage: A nonprofit cast study - Surf Life Saving Australia
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2007 Author(s): Mort, Gillian Maree, Weerawardena, Jay, Williamson, Brett |
| 3270. |
Brand Personality of Products Placed in Television Programs: The Effect of Involvement with the Product and the Program
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Love, Anita Brody, Voges, Kevin E., Pope, Nigel Kenneth |
| 3271. |
Brand Piracy By Franchisees
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Frazer, Lorelle, Merrilees, Bill, Wright, Owen |
| 3272. |
Brand Placements in Computer and Video Games: An Overview and Research Questions
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2004 Author(s): Kuhn, Kerri Louise, Love, Anita Brody, Pope, Nigel Kenneth |
| 3273. |
Brand type: Does it affect extension attitudes?
Publication Type: Full Written Paper - Refereed Proceedings Year of Publication: 2000 Author(s): Lye, Ashley Roland, Vanketeswarlu, P. |
| 3274. |
Brand value accounting: an international comparison of perceived managerial implications
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2001 Author(s): Cravens, Karen S., Guilding, Christopher John |
| 3275. |
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Herington, Carmel, Dwivedi, Abhishek, Miller, Dale, Merrilees, Bill |
| 3276. |
Brand-self identity narratives in the James Bond movies
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Cooper, Holly Belinda, Schembri, Sharon, Miller, Dale |
| 3277. |
Branding Cities: a case study of collaborative methodologies in cultural, film, and marketing research
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2004 Author(s): Donald, Stephanie Hemelryk, Gammack, John Grant |
| 3278. |
Branding in the Nonprofit Context: The Case of Surf Life Saving Australia
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2007 Author(s): Mort, Gillian Maree, Weerawardena, Jay, Williamson, Brett |
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