Browse by Author "Frazer, Lorelle"
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| 21. |
McCafe: The McDonald's Co-branding Experience
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2007 Author(s): Wright, Owen, Frazer, Lorelle, Merrilees, Bill |
| 22. |
A multiple Case of Franchised Co-branding
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2007 Author(s): Wright, Owen, Frazer, Lorelle |
| 23. |
International franchising success factors: Front end risk management
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Merrilees, Bill, Frazer, Lorelle |
| 24. |
Australian Franchisor websites: Moving towards network behaviour
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2006 Author(s): Rao, Sally, Frazer, Lorelle |
| 25. |
How can suitable franchisees be more successfully recruited?
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Bennett, Stephen, Frazer, Lorelle, Weaven, Scott Keith W |
| 26. |
Franchise unit success factors
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Scott, Daryll Lindsay, Frazer, Lorelle, Weaven, Scott Keith W |
| 27. |
The challenge of keeping experienced franchisees motivated
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Frazer, Lorelle, Merrilees, Bill, Nathan, Greg |
| 28. |
Investment incentives for single and multiple unit franchisees
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2006 Author(s): Weaven, Scott Keith W, Frazer, Lorelle |
| 29. |
The Domino Effect: How Ansett Airlines' failure impacted on Traveland franchisees
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Buchan, Jenny, Frazer, Lorelle |
| 30. |
Entrepreneurial franchisees have hidden superior marketing systems
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2006 Author(s): Merrilees, Bill, Frazer, Lorelle |
| 31. |
The male dominated franchising envirnonment fails to attract women
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2006 Author(s): Weaven, Scott Keith W, Frazer, Lorelle, Merrilees, Bill |
| 32. |
Drivers and Barriers to International Expansion by Australian Franchisors
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Frazer, Lorelle, Merrilees, Bill, Weaven, Scott Keith W |
| 33. |
Franchisor websites: Moving towards network behaviour
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Rao, Sally, Frazer, Lorelle |
| 34. |
Current Status of Franchising in Australia
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2005 Author(s): Weaven, Scott Keith W, Frazer, Lorelle |
| 35. |
Exits and expectations: why disappointed franchisees leave
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2005 Author(s): Frazer, Lorelle, Winzar, Hume Francis |
| 36. |
Brand Piracy By Franchisees
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Frazer, Lorelle, Merrilees, Bill, Wright, Owen |
| 37. |
Early-Stage Franchisor-Franchisee Relationships
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Merrilees, Bill, Frazer, Lorelle, Nathan, Greg |
| 38. |
Education Franchising in Australia: Can Teachers be Successful Franchisees?
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Heaney, Joo-Gim, Frazer, Lorelle |
| 39. |
The McCafe Experience - Co-branding Case Study
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Wright, Owen, Frazer, Lorelle |
| 40. |
Supporting Elements and Impediments to Growth in a Maturing Franchising Sector: New Evidence from Australia
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Weaven, Scott Keith W, Frazer, Lorelle |
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