Browse by Author "Love, Anita Brody"
Now showing items 1-3 of 3
| 1. |
Brand Personality of Products Placed in Television Programs: The Effect of Involvement with the Product and the Program
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Love, Anita Brody, Voges, Kevin E., Pope, Nigel Kenneth |
| 2. |
Examining the Covert Nature of Product Placement: Implications for Public Policy
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Kuhn, Kerri-Ann L., Hume, Margee, Love, Anita Brody |
| 3. |
Brand Placements in Computer and Video Games: An Overview and Research Questions
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2004 Author(s): Kuhn, Kerri Louise, Love, Anita Brody, Pope, Nigel Kenneth |
Now showing items 1-3 of 3
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