Browse by Author "Lowe, Benjamin"
Now showing items 1-5 of 5
| 1. |
Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm
Publication Type: Conference Publications (Full Written Paper - Non-Refereed) Year of Publication: 2005 Author(s): Lowe, Professor Julian, Lowe, Benjamin |
| 2. |
Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Lowe, Benjamin, Winzar, Hume Francis |
| 3. |
Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different?
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2004 Author(s): Lowe, Benjamin, Lowe, Professor Julian |
| 4. |
Marketing Education in Australia: The Missing P!
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2004 Author(s): Lowe, Benjamin, Lowe, Julian |
| 5. |
REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2003 Author(s): Lowe, Benjamin, Alpert, Frank |
Now showing items 1-5 of 5
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