Browse by Author "Pope, Nigel Kenneth"
Now showing items 1-20 of 47 Next Page
| 1. |
Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Westberg, Kate, Pope, Nigel Kenneth |
| 2. |
Rough Clustering Using an Evolutionary Algorithm
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2012 Author(s): Voges, Kevin E., Pope, Nigel Kenneth |
| 3. |
KM 100: Introductory Knowledge Management for Not-for-Profit Organisations
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Hume, Craig William, Pope, Nigel Kenneth, Hume, Margee |
| 4. |
Brand Personality of Products Placed in Television Programs: The Effect of Involvement with the Product and the Program
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Love, Anita Brody, Voges, Kevin E., Pope, Nigel Kenneth |
| 5. |
Sport Sponsorship: Appeal and Risks
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2011 Author(s): Bloxsome, Ellen Louise, Voges, Kevin E., Pope, Nigel Kenneth |
| 6. |
Electronic games: A legitimate diversional therapy intervention for health care consumers?
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2010 Author(s): Kuhn, Kerri-Ann L., Pope, Nigel Kenneth |
| 7. |
The effect of video game placements on brand attitude
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2010 Author(s): Kuhn, Kerri-Ann L., Pope, Nigel Kenneth |
| 8. |
An application of Keller's brand equity model in a B2B context
Publication Type: Book Chapters Year of Publication: 2010 Author(s): Kuhn, Kerri-Ann L., Alpert, Frank, Pope, Nigel Kenneth |
| 9. |
The Impact of Comedic Violence on Viral Advertising Effectiveness
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2010 Author(s): Brown, Mark R., Bhadury, Roop K., Pope, Nigel Kenneth |
| 10. |
“Destination” Fruit: Sense of Place and the Marketing of Foods
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2009 Author(s): Bloxsome, Ellen, Pope, Nigel Kenneth |
| 11. |
Digital Sport for Performance and Competitive Evolution
Publication Type: Books (Edited) Year of Publication: 2009 Author(s): Pope, Nigel Kenneth, Kuhn, K., Forster, John James |
| 12. |
Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2009 Author(s): Pope, Nigel Kenneth, Voges, Kevin E., Brown, Mark |
| 13. |
Schemas of Disrepute: Digital damage to the code
Publication Type: Book Chapters Year of Publication: 2009 Author(s): Bloxsome, Ellen L., Pope, Nigel Kenneth |
| 14. |
Analysing Destination Image Data Using Rough Clustering
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2009 Author(s): Voges, Kevin E., Pope, Nigel Kenneth |
| 15. |
An application of Keller's brand equity model in a B2B context
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2008 Author(s): Kuhn, Kerri Louise, Alpert, Frank, Pope, Nigel Kenneth |
| 16. |
Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2008 Author(s): Stavros, Constantino, Pope, Nigel Kenneth, Winzar, Hume Francis |
| 17. |
The Pornography and Erotica Industries:
Lack of Research and Need for a Research Agenda
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2007 Author(s): Bloxsome, Ellen Louise, Kuhn, Kerri-Ann Louise, Pope, Nigel Kenneth, Voges, Kevin E. |
| 18. |
Exploring Product Placement in Video Games: An Investigation of Recall Effects
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2007 Author(s): Kuhn, Kerri Louise, Pope, Nigel Kenneth, Voges, Kevin E. |
| 19. |
Pornography and Erotica: Definitions and Prevalence
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2007 Author(s): Pope, Nigel Kenneth, Voges, Kevin E., Kuhn, Kerri Louise, Bloxsome, Ellen Louise |
| 20. |
Consumer Behaviour
Publication Type: Books (Authored Other) Year of Publication: 2007 Author(s): Assael, Henry, Pope, Nigel Kenneth, Voges, Kevin E., Brennan, Linda |
Now showing items 1-20 of 47 Next Page
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