Browsing by Author "Richard, James E."

    1.
    In-store marketing: a strategic perspective
    Publication Type: Journal Articles (Refereed Article)
    Year of Publication: 2011
    Author(s): Fam, Kim Shyan, Merrilees, Bill, Richard, James E., Jozsa, Laszlo, Li, Yongqiang, Krisjanous, Jayne