Virally inspired: A review of the theory of viral stealth marketing
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2009
Author(s): Swanepoel, Celeste, Lye, Ashley Roland, Rugimbana, Robert

Marketing and the Public Sector: An evaluation of Sister State Agreements as an International Marketing Device
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2007
Author(s): Gatfield, Terence John, Rugimbana, Robert

Generation Y: How cultural values can be used to predict their choice of electronic financial services
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2007
Author(s): Rugimbana, Robert

Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2007
Author(s): Rugimbana, Robert

Virally Inspired: Gen Y Attitudes Towards Viral Stealth Marketing
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2007
Author(s): Swanepoel, Celeste, Lye, Ashley Roland, Rugimbana, Robert

Critical success factors for firms in the genetically modified foods industry: a managerial perspective
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2007
Author(s): D'Souza, Clare, Quazi, Ali, Rugimbana, Robert, Yapa, P. W. Senarath, Nanere, Marthin

BP and Wild Bean Cafe: A case study on franchised co-branding arrangements
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2006
Author(s): Wright, Owen, Gatfield, Terence John, Rugimbana, Robert

Social impact of bank closures on a small rural community: the case of Merriwa
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2005
Author(s): Rugimbana, Robert, Strachan, Glenda Jean, Quazi, Ali, Keating, Byron

An Alternative Approach for identifying segments for personal elecrtronic banking technological Services
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2005
Author(s): Rugimbana, Robert

Market Orientation, e-Business Adoption and Competitive Advantage: A Partial Least Squares Model.
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2004
Author(s): Muthaly, Siva, Voola, Ranjit, Rugimbana, Robert

Examining the Applicability of Novel Model of Social Responsibility to Consumer Banking
Publication Type: Conference Publications (Full Written Paper - Refereed)
Year of Publication: 2004
Author(s): Rugimbana, Robert, Strachan, Glenda Jean, Quazi, Ali, Keating, Byron

Psychosocial Barriers to Female Leadership: Motivational Gravity in Ghana and Tanzania
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2003
Author(s): Akuamoah-Boateng, Robert, Bolitho, Floyd F., Carr, Stuart C., Chidley, Jane, O'Reilly, Bridie, Phillips, Rachel, Purcell, Ian P., Rugimbana, Robert

Differentiating between service quality and relationship quality in cyberspace
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2003
Author(s): Keating, Byron, Rugimbana, Robert, Quazi, Ali

The Role of Social Power Relations in Gift giving on Valentine's Day
Publication Type: Journal Articles (Refereed Article)
Year of Publication: 2003
Author(s): Rugimbana, Robert, Donahay, Brett, Neal, Christopher, Polonsky, Michael Jay

Formal and informal retail sectors in Africa: evolutionary or competing paradigms?
Publication Type: Book Chapters
Year of Publication: 2002
Author(s): Rugimbana, Robert, Merrilees, Bill