Browse by Author "Westberg, Kate"
Now showing items 1-3 of 3
| 1. |
Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion
Publication Type: Journal Articles (Refereed Article) Year of Publication: 2012 Author(s): Westberg, Kate, Pope, Nigel Kenneth |
| 2. |
Towards a New Definition of Cause-Related Marketing
Publication Type: Conference Publications (Full Written Paper - Non-Refereed) Year of Publication: 2005 Author(s): Westberg, Kate, Pope, Nigel Kenneth |
| 3. |
An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Publication Type: Conference Publications (Full Written Paper - Refereed) Year of Publication: 2005 Author(s): Westberg, Kate, Pope, Nigel Kenneth |
Now showing items 1-3 of 3
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