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Browse by Author "Yakimova, Raisa"
Now showing items 1-1 of 1
1.
Branding the business marketing offer: exploring brand attributes in business markets
Publication Type:
Journal Articles (Refereed Article)
Year of Publication:
2007
Author(s):
Beverland, Michael, Napoli, Julie, Yakimova, Raisa
Now showing items 1-1 of 1
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