How does the principal-agent relationship influence use of Destination Marketing Systems: Theory and Research Design

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Title How does the principal-agent relationship influence use of Destination Marketing Systems: Theory and Research Design
Author Hornby, Glen Matthew
Publication Title Riding the wave of tourism and hospitality research, Proceedings of the CAUTHE Conference
Editor Braithwaite, R.W. & Braithwaite, R.L.
Year Published 2003
Publisher Southern Cross University
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Extract Paper)

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