Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

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Title Causes of franchisee failure: an analysis of franchisor and franchisee perspectives
Author Frazer, Lorelle; Winzar, Hume Francis
Publication Title World Marketing Congress - Marketing Across Borders and Boundaries
Editor Jeffrey E. Lewin
Year Published 2003
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Extract Paper)

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