Causes of franchisee failure: an analysis of franchisor and franchisee perspectives
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| Title | Causes of franchisee failure: an analysis of franchisor and franchisee perspectives |
|---|---|
| Author | Frazer, Lorelle; Winzar, Hume Francis |
| Publication Title | World Marketing Congress - Marketing Across Borders and Boundaries |
| Editor | Jeffrey E. Lewin |
| Year Published | 2003 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | No |
| Published | Yes |
| Publication Type | Conference Publications (Extract Paper) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/10123
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