Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

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Title Causes of franchisee failure: an analysis of franchisor and franchisee perspectives
Author Frazer, Lorelle; Winzar, Hume Francis
Publication Title World Marketing Congress - Marketing Across Borders and Boundaries
Editor Jeffrey E. Lewin
Year Published 2003
Place of publication Perth
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
ISBN 093783061
Conference name Academy of Marketing Science
Location Perth
Date From 2003-06-11
Date To 2003-06-14
URI http://hdl.handle.net/10072/10123
Date Accessioned 2004-03-18
Date Available 2007-03-12T08:11:23Z
Language en_AU
Research Centre Griffith Institute For Tourism
Subject Marketing and Market Research
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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