Causes of franchisee failure: an analysis of franchisor and franchisee perspectives
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| Title | Causes of franchisee failure: an analysis of franchisor and franchisee perspectives |
|---|---|
| Author | Frazer, Lorelle; Winzar, Hume Francis |
| Publication Title | World Marketing Congress - Marketing Across Borders and Boundaries |
| Editor | Jeffrey E. Lewin |
| Year Published | 2003 |
| Place of publication | Perth |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | No |
| Published | Yes |
| ISBN | 093783061 |
| Conference name | Academy of Marketing Science |
| Location | Perth |
| Date From | 2003-06-11 |
| Date To | 2003-06-14 |
| URI | http://hdl.handle.net/10072/10123 |
| Date Accessioned | 2004-03-18 |
| Date Available | 2007-03-12T08:11:23Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Extract Paper) |
| Publication Type Code | e3 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/10123
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