Dimensions of franchisee failure: Insights into franchisors and franchisees

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Title Dimensions of franchisee failure: Insights into franchisors and franchisees
Author Frazer, Lorelle
Publication Title Emerging issues in services marketing: emotions, e-marketing and encounters
Editor Janet R McColl-Kennedy
Year Published 2002
Publisher UQ Business School, The University of Queensland
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Extract Paper)

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