Business Confidence - Logan City - where to from here?

Abstract

This paper will describe business confidence in Logan City, Queensland and the relationship of this confidence to the predominance of retail/service businesses. As a young city, the development of a strong and effective employment base is important to maintain and increase employment potential in an already disadvantaged area. The confidence of those businesses represented in this study is therefore important. Based on an ongoing database of businesses compiled by the Logan Regional Economic Development Board of businesses in the city, it surveyed amongst other issues their expectations for business over the following twelvemonth period. Analysis of the total data indicated a predominance of service/retail businesses and businesses employing less than 100 staff. The limitation that the degree of business confidence will have on the ongoing growth and prosperity of the businesses and therefore the city as a whole is questioned.