Exploring M-Consumers' Transitioning Between Vulnerability and Responsibility: An M-Gambling Consumption Study
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| Title | Exploring M-Consumers' Transitioning Between Vulnerability and Responsibility: An M-Gambling Consumption Study |
|---|---|
| Author | Drennan, Judy; Previte, Josephine; Mort, Gillian Maree |
| Publication Title | 3rd Australasian Nonprofit and Social Marketing Conference 2006; Controversies in social marketing: The way forward |
| Editor | Marie-Louise Fry |
| Year Published | 2006 |
| Publisher | University of Newcastle, Faculty of Business and Law, Newcastle |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://socialmarketing.wetpaint.com/page/Australasian+Non-profit+and+Social+Marketing+Conference#at |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13178
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