M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace
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| Title | M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace |
|---|---|
| Author | Previte, Josephine; Drennan, Judy; Mort, Gillian Maree |
| Publication Title | Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing? |
| Editor | Merrilyn Layton, Roger Layton and Ben Wooliscroft |
| Year Published | 2006 |
| Publisher | Marketing Department, University of Otago, Dunedin, New Zealand |
| Peer Reviewed | No |
| Published | Yes |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13179
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