M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace

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Title M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace
Author Previte, Josephine; Drennan, Judy; Mort, Gillian Maree
Publication Title Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?
Editor Merrilyn Layton, Roger Layton and Ben Wooliscroft
Year Published 2006
Publisher Marketing Department, University of Otago, Dunedin, New Zealand
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Full Written Paper - Non-Refereed)

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