M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace

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Title M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace
Author Previte, Josephine; Drennan, Judy; Mort, Gillian Maree
Publication Title Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?
Editor Merrilyn Layton, Roger Layton and Ben Wooliscroft
Year Published 2006
Place of publication Dunedin, New Zealand
Publisher Marketing Department, University of Otago, Dunedin, New Zealand
Peer Reviewed No
Published Yes
ISBN 1-877165-05-0
Conference name Macromarketing 2006 Seminar
Location Queenstown, New Zealand
Date From 2006-06-06
Date To 2006-06-08
URI http://hdl.handle.net/10072/13179
Date Accessioned 2007-03-09
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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