Using Historical Research to Advance Marketing Theory and Practice
| File | Size | Format | |
|---|---|---|---|
| 40779.pdf | 120Kb | Adobe PDF | View |
| Title | Using Historical Research to Advance Marketing Theory and Practice |
|---|---|
| Author | McArthur, Ellen; Miller, Dale |
| Publication Title | ANZMAC 2006 Conference Proceedings |
| Editor | Dr Yunus Ali and Ms Maria van Dessel |
| Year Published | 2006 |
| Publisher | ANZMAC |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac.org/ |
| Alternative URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/index.html |
| Copyright Statement | Copyright remains with the authors 2006 Griffith University. For information about this conference please refer to the publisher's website or contact the authors. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13180
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top