Using Historical Research to Advance Marketing Theory and Practice

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Title Using Historical Research to Advance Marketing Theory and Practice
Author McArthur, Ellen; Miller, Dale
Publication Title ANZMAC 2006 Conference Proceedings
Editor Dr Yunus Ali and Ms Maria van Dessel
Year Published 2006
Place of publication Australia
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/index.html
Copyright Statement Copyright remains with the authors 2006 Griffith University. For information about this conference please refer to the publisher’s website or contact the authors. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted.
ISBN 1741071593
Conference name ANZMAC 2006 Conference
Location QUT BRISBANE
Date From 2006-12-04
Date To 2006-12-06
URI http://hdl.handle.net/10072/13180
Date Accessioned 2007-03-11
Date Available 2014-02-26T04:53:02Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Brief Record

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