Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow
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| 40358_1.pdf | 26Kb | Adobe PDF | View |
| Title | Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow |
|---|---|
| Author | Winzar, Hume Francis; Pope, Nigel Kenneth; Kim, Ki Wan; Forrest, Edward |
| Publication Title | AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY |
| Editor | Charles Patti and Judy Drennan |
| Year Published | 2006 |
| Place of publication | Brisbane |
| Publisher | AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY |
| Abstract | This paper reports a validation, refinement and application of a scale by Twemlow, Lerma and Twemlow (1996). The relationships of the motivating factors underlying martial arts participation are further utilized within an integrated marketing strategy for student recruitment. Data for 60 martial arts students were subjected to exploratory factor and item reliability analysis. Four factors were derived: Spirituality, Physical discipline, Sport, and Fun. Consistent with the Twemlow study, Physical discipline was the most important motivator. A MANCOVA indicated that these factors were not significantly associated with skill level or time in training, with a moderate relationship between Age and Spirituality. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac2006.qut.com/ |
| Alternative URI | http://www.anzmac.org |
| Copyright Statement | Copyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 1 74107 159 3 |
| Conference name | ANZMAC 2006 |
| Location | Brisbane |
| Date From | 2006-12-04 |
| Date To | 2006-12-06 |
| URI | http://hdl.handle.net/10072/13194 |
| Date Accessioned | 2007-03-06 |
| Date Available | 2009-01-28T06:45:11Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research; PRE2009-Personality, Abilities and Assessment |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13194
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