A Model of the Feedback Effect of Brand-Extensions on Parent-Brands
| File | Size | Format | |
|---|---|---|---|
| 40413_1.pdf | 57Kb | Adobe PDF | View |
| Title | A Model of the Feedback Effect of Brand-Extensions on Parent-Brands |
|---|---|
| Author | Dwivedi, Abhishek; Merrilees, Bill; Sweeney, Arthur |
| Publication Title | ANZMAC 2006 Conference Proceedings (CD) |
| Editor | Dr Yunus Ali, Ms. Maria van Dessel |
| Year Published | 2006 |
| Publisher | Australian and New Zealand Marketing Academy |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/program.html |
| Alternative URI | http://www.anzmac.org/ |
| Copyright Statement | Copyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13196
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