A Model of the Feedback Effect of Brand-Extensions on Parent-Brands

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Title A Model of the Feedback Effect of Brand-Extensions on Parent-Brands
Author Dwivedi, Abhishek; Merrilees, Bill; Sweeney, Arthur
Publication Title ANZMAC 2006 Conference Proceedings (CD)
Editor Dr Yunus Ali, Ms. Maria van Dessel
Year Published 2006
Publisher Australian and New Zealand Marketing Academy
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/program.html
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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