International franchising success factors: Front end risk management
| File | Size | Format | |
|---|---|---|---|
| 40483_1.pdf | 58Kb | Adobe PDF | View |
| Title | International franchising success factors: Front end risk management |
|---|---|
| Author | Merrilees, Bill; Frazer, Lorelle |
| Publication Title | ANZMAC 2006 Conference |
| Editor | Dr Yunus Ali, Mrs Maria van Dessell |
| Year Published | 2006 |
| Place of publication | Brisbane |
| Publisher | Australian and New Zealand Marketing Academy |
| Abstract | Australia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. The Australian franchising sector is described by BRW as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to Australia's export performance, but requires a thorough understanding of what capabilities are needed. A case research approach of leading systems has been used in the research, with an immediate focus on the front end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac2006.qut.com/ |
| Copyright Statement | Copyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 1741071593 |
| Conference name | ANZMAC 2006 Conference |
| Location | Brisbane, Queensland, Australia |
| Date From | 2006-12-04 |
| Date To | 2006-12-06 |
| URI | http://hdl.handle.net/10072/13197 |
| Date Accessioned | 2007-03-07 |
| Date Available | 2009-01-23T05:37:30Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13197
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