International franchising success factors: Front end risk management

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Title International franchising success factors: Front end risk management
Author Merrilees, Bill; Frazer, Lorelle
Publication Title ANZMAC 2006 Conference
Editor Dr Yunus Ali, Mrs Maria van Dessell
Year Published 2006
Place of publication Brisbane
Publisher Australian and New Zealand Marketing Academy
Abstract Australia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. The Australian franchising sector is described by BRW as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to Australia's export performance, but requires a thorough understanding of what capabilities are needed. A case research approach of leading systems has been used in the research, with an immediate focus on the front end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed.
Peer Reviewed Yes
Published Yes
Publisher URI
Copyright Statement Copyright remains with the authors 2006. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 1741071593
Conference name ANZMAC 2006 Conference
Location Brisbane, Queensland, Australia
Date From 2006-12-04
Date To 2006-12-06
Date Accessioned 2007-03-07
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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