BP and Wild Bean Cafe: A case study on franchised co-branding arrangements

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Title BP and Wild Bean Cafe: A case study on franchised co-branding arrangements
Author Wright, Owen; Gatfield, Terence John; Rugimbana, Robert
Publication Title Conference Proceedings 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Editor Gabriel Ogunmugun, Rony Gabbay, Janelle Rose
Year Published 2006
Publisher Academy of World Business, Marketing and Managing Develpment
Peer Reviewed Yes
Published Yes
Publisher URI http://www.academyofworldbusiness.com/conf2006.html
Copyright Statement Copyright 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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