BP and Wild Bean Cafe: A case study on franchised co-branding arrangements
| File | Size | Format | |
|---|---|---|---|
| 40585_1.pdf | 54Kb | Adobe PDF | View |
| Title | BP and Wild Bean Cafe: A case study on franchised co-branding arrangements |
|---|---|
| Author | Wright, Owen; Gatfield, Terence John; Rugimbana, Robert |
| Publication Title | Conference Proceedings 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development |
| Editor | Gabriel Ogunmugun, Rony Gabbay, Janelle Rose |
| Year Published | 2006 |
| Publisher | Academy of World Business, Marketing and Managing Develpment |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.academyofworldbusiness.com/conf2006.html |
| Copyright Statement | Copyright 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13203
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