China Market Entry Strategies: A case study on Sister State and Sister City Relationships in Queensland

File Size Format
40587_1.pdf 58Kb Adobe PDF View
Title China Market Entry Strategies: A case study on Sister State and Sister City Relationships in Queensland
Author Gatfield, Terence John; Wright, Owen
Publication Title Academy of World Business, Marketing and Management Development Conference Proceedings
Editor Gabriel Ogumugan, Rony Gabbay, Janelle Rose
Year Published 2006
Publisher Academy of World Businesss, Marketing and Management Development
Abstract Since 1987 the Chinese economy has moved from being the 32nd largest economy in the world to 6th currently and it is on target to become the largest by 2012. The implications for Australia are significant. However, entering the Chinese market is complex and much depends on understanding formal networks. This paper explains some of the complexities and, in particular, the principle of 'guanxi'. The paper briefly examines how Australian potential business entrepreneurs can take accelerated advantage of guanxi through the formal Sister City and Sister State Arrangements in entering the Chinese market. A brief case study is provided of each of the two such arrangements to illustrate how they operate.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.academyofworldbusiness.com/conf2006.html
Copyright Statement Copyright 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website.
ISBN 0975227211
Conference name Academy of World Business, Marketing and Management Development
Location Paris
Date From 2006-07-10
Date To 2006-07-13
URI http://hdl.handle.net/10072/13204
Date Accessioned 2007-03-08
Date Available 2009-02-01T23:48:31Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Brief Record

Griffith University copyright notice