China Market Entry Strategies: A case study on Sister State and Sister City Relationships in Queensland
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| 40587_1.pdf | 58Kb | Adobe PDF | View |
| Title | China Market Entry Strategies: A case study on Sister State and Sister City Relationships in Queensland |
|---|---|
| Author | Gatfield, Terence John; Wright, Owen |
| Publication Title | Academy of World Business, Marketing and Management Development Conference Proceedings |
| Editor | Gabriel Ogumugan, Rony Gabbay, Janelle Rose |
| Year Published | 2006 |
| Publisher | Academy of World Businesss, Marketing and Management Development |
| Abstract | Since 1987 the Chinese economy has moved from being the 32nd largest economy in the world to 6th currently and it is on target to become the largest by 2012. The implications for Australia are significant. However, entering the Chinese market is complex and much depends on understanding formal networks. This paper explains some of the complexities and, in particular, the principle of 'guanxi'. The paper briefly examines how Australian potential business entrepreneurs can take accelerated advantage of guanxi through the formal Sister City and Sister State Arrangements in entering the Chinese market. A brief case study is provided of each of the two such arrangements to illustrate how they operate. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.academyofworldbusiness.com/conf2006.html |
| Copyright Statement | Copyright 2006 Academy of Word Business. Reproduced in accordance with the copyright policy of the publisher. This paper was previously published in the 2006 Academy of World Business, Marketing and Management Development (AWBMAMD) Conference Proceedings, Volume 2, No.1, 2006, edited by Gabriel Ogunmokun, Rony Gabbay & Janelle Rose. Use hypertext link for access to conference website. |
| ISBN | 0975227211 |
| Conference name | Academy of World Business, Marketing and Management Development |
| Location | Paris |
| Date From | 2006-07-10 |
| Date To | 2006-07-13 |
| URI | http://hdl.handle.net/10072/13204 |
| Date Accessioned | 2007-03-08 |
| Date Available | 2009-02-01T23:48:31Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Other Commerce, Management, Tourism and Services |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13204
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