The Domino Effect: How Ansett Airlines' failure impacted on Traveland franchisees

There are no files associated with this record.

Title The Domino Effect: How Ansett Airlines' failure impacted on Traveland franchisees
Author Buchan, Jenny; Frazer, Lorelle
Publication Title Conference Proceedings 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Editor Gabriel Ogunmokun; Rony Gabbay; Janelle Rose
Year Published 2006
Publisher Academy of World Business, Marketing and Development
Abstract This research presents a case study of the Traveland franchise network. Following the liquidation of Ansett Airlines, the Traveland franchisor, a subsidiary of Ansettt, became insolvent. The case study explores the resulting impact on a sample of the franchisees of the Traveland network. Literature on small business and franchising failure is examined, with a particular emphasis on franchisor insolvency. This preliminary research illustrates the impact of franchisor insolvency on the franchising sector and highlights the difficulty of obtaining information about businesses that have ceased to operate. It further illustrates the challenges the franchise business model poses for insolvency law.
Peer Reviewed Yes
Published Yes
ISBN 0-9752272-1-1
Conference name 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Location Paris
Date From 2006-07-10
Date To 2006-07-13
URI http://hdl.handle.net/10072/13221
Date Accessioned 2007-03-02
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Show simple item record

Griffith University copyright notice