Using Action Research to Implement and Evaluate Peer Leraning in Marketing courses: Engaging Students Through Self-Learning

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Title Using Action Research to Implement and Evaluate Peer Leraning in Marketing courses: Engaging Students Through Self-Learning
Author Heaney, Joo-Gim; Gatfield, Terence John; Clarke, Peter David; Caelli, Joan
Publication Title ANZMAC Conference Proceedings
Editor Dr Yunus Ali, Ms Maria Dessel
Year Published 2006
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://conferences.anzmac.org/ANZMAC2006/index.html
ISBN 1 74107 159 3
Conference name Australian and New Zealand Marketing Academy (ANZMAC) 2006
Location Brisbane, Queensland, Australia
Date From 2006-12-04
Date To 2006-12-06
URI http://hdl.handle.net/10072/13228
Date Accessioned 2007-01-18
Date Available 2009-11-17T04:06:58Z
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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