Exploring student learning in an MBA

Abstract

This paper responds to Duke's (2002) call for qualitative research and employed a qualitative research method to develop a richer understanding of student learning. This paper contributes to the marketing education literature with insights to suggest that Australian postgraduate marketing students learn from interactions with their peers, educators and guest speakers. While marketing educators can guide student learning and deepen understanding, peers broaden student understanding by providing different viewpoints and perspectives allowing students to obtain self-insight by comparing to others. Educators must provide students with opportunities to compare their experience as consumers, their industry experience and in the case of postgraduate studies their experience as managers.