Exploring student learning in an MBA

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Title Exploring student learning in an MBA
Author Rundle-Thiele, Sharyn
Publication Title Industry, Markets and Regions. Proceedings for the 2nd International Conference for the Australasian Sciences Association (ABBSA)
Editor Dr. Christine Ho
Year Published 2006
Place of publication Adelaide, South Australia
Publisher The University of Adelaide, School of Commerce
Abstract This paper responds to Duke's (2002) call for qualitative research and employed a qualitative research method to develop a richer understanding of student learning. This paper contributes to the marketing education literature with insights to suggest that Australian postgraduate marketing students learn from interactions with their peers, educators and guest speakers. While marketing educators can guide student learning and deepen understanding, peers broaden student understanding by providing different viewpoints and perspectives allowing students to obtain self-insight by comparing to others. Educators must provide students with opportunities to compare their experience as consumers, their industry experience and in the case of postgraduate studies their experience as managers.
Peer Reviewed Yes
Published Yes
Conference name Australasian Business and Behavioural Sciences
Location Adelaide
Date From 2006-09-29
Date To 2006-10-01
URI http://hdl.handle.net/10072/13231
Date Accessioned 2007-01-23
Language en_AU
Research Centre Population and Social Health Research Program
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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