Prestige Marketing: Defining and Measuring Prestige in the Car Industry

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Title Prestige Marketing: Defining and Measuring Prestige in the Car Industry
Author Goodman, Mark Nicholas; Merrilees, Bill; Winzar, Hume Francis
Publication Title 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Editor Gabriel Ogunmokun, Rony Gabbay, & Janelle Rose
Year Published 2006
Publisher Academy of World Business, Marketing and Management Development
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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