Antecedents of brand-personality in Australian retailing: an exploratory study
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| Title | Antecedents of brand-personality in Australian retailing: an exploratory study |
|---|---|
| Author | Merrilees, Bill; Miller, Dale |
| Editor | Sylvie Chetty and Bret Collins |
| Year Published | 2001 |
| Publisher | College of Business, Massey University |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | Proceedings of The Australian and New Zealand Marketing Academy Conference 1-5 December 2001 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1347
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