Antecedents of brand-personality in Australian retailing: an exploratory study

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Title Antecedents of brand-personality in Australian retailing: an exploratory study
Author Merrilees, Bill; Miller, Dale
Editor Sylvie Chetty and Bret Collins
Year Published 2001
Publisher College of Business, Massey University
Peer Reviewed Yes
Published Yes
Publication Title Proceedings of The Australian and New Zealand Marketing Academy Conference 1-5 December 2001
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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