Service brands: Brand associations and issues
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| Title | Service brands: Brand associations and issues |
|---|---|
| Author | Grace, Debra Ann; O'Cass, Aron |
| Editor | Sylvie Chetty and Brett Collins |
| Year Published | 2001 |
| Publisher | College of Business Massey university |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | Proceedings of The Australian and new Zealand Marketing Academy Conference 1st-5th December 2001 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1361
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