Service brands: Brand associations and issues

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Title Service brands: Brand associations and issues
Author Grace, Debra Ann; O'Cass, Aron
Editor Sylvie Chetty and Brett Collins
Year Published 2001
Publisher College of Business Massey university
Peer Reviewed Yes
Published Yes
Publication Title Proceedings of The Australian and new Zealand Marketing Academy Conference 1st-5th December 2001
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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