Determinants of SME brand adaptation in global marketing

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Title Determinants of SME brand adaptation in global marketing
Author Wong, Ho-Yin; Merrilees, Bill
Editor Claudio Vignali; Demetris Vrontis; Tihomir Vranesevic
Year Published 2006
Publisher Inderscience
Citation International Journal of Entrepreneurship and Small Business, Vol. 3(3/4), pp. 477-497
Peer Reviewed Yes
Published Yes
Publisher URI http://www.inderscience.com/
Alternative URI http://inderscience.metapress.com/openurl.asp?genre=article&eissn=1741-8054&volume=3&issue=3&spage=477
Copyright Statement Copyright 2006 Inderscience Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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