Marketing Perspectives on the Value and Conduct of Archival Research

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Title Marketing Perspectives on the Value and Conduct of Archival Research
Author Miller, Dale
Editor Cam Davis and John Liefeld
Year Published 2006
Publisher Marketing Research and Intelligence Association
Citation Canadian Journal of Market Research, Vol. 23(1), pp. 47-55
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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