How Self-image Congruence Impacts Customer Satisfaction in Hotels

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Title How Self-image Congruence Impacts Customer Satisfaction in Hotels
Author Wilkins, Hugh Charles; Merrilees, Bill; Herington, Carmel Ann
Year Published 2006
Publisher Cognizant Communication Corporation
Citation Tourism Analysis, Vol. 11(5), pp. 311-318
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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