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dc.contributor.authorWilkins, Hugh
dc.contributor.authorMerrilees, Bill
dc.contributor.authorHerington, Carmel
dc.date.accessioned2017-09-07T04:10:50Z
dc.date.available2017-09-07T04:10:50Z
dc.date.issued2006
dc.date.modified2007-08-07T04:35:37Z
dc.identifier.issn10835423
dc.identifier.doi10.3727/108354206779277363
dc.identifier.urihttp://hdl.handle.net/10072/13932
dc.description.abstractThe importance of self-image congruence for product selection has been established across a number of purchase contexts, but the research that has included postpurchase evaluations is limited to a few examples, including a tourist destination, jewelery, and the use of ATMs. Despite recognition of the role of self-image congruence for hotel consumption, no research has been identified that addresses the affect self-image congruence has on postpurchase evaluations. This article reports an empirical analysis of the importance of self-image congruence to the postpurchase evaluation of hotels. The results indicate that self-image congruence affects the level of customer satisfaction. The results also indicate that the impact of self-image congruence varies with purpose of trip and gender.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCognizant Communication Corporation
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom311
dc.relation.ispartofpageto318
dc.relation.ispartofissue5
dc.relation.ispartofjournalTourism Analysis
dc.relation.ispartofvolume11
dc.rights.retentionY
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleHow Self-image Congruence Impacts Customer Satisfaction in Hotels
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2006 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2006
gro.hasfulltextFull Text
gro.griffith.authorWilkins, Hugh C.
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorHerington, Carmel A.


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