Entrepreneurial franchisees have hidden superior marketing systems
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| Title | Entrepreneurial franchisees have hidden superior marketing systems |
|---|---|
| Author | Merrilees, Bill; Frazer, Lorelle |
| Year Published | 2006 |
| Publisher | Emerald |
| Citation | Qualitative Market Research: An International Journal, Vol. 9(1), pp. 73-85 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13942
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