Entrepreneurial franchisees have hidden superior marketing systems

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Title Entrepreneurial franchisees have hidden superior marketing systems
Author Merrilees, Bill; Frazer, Lorelle
Year Published 2006
Publisher Emerald
Citation Qualitative Market Research: An International Journal, Vol. 9(1), pp. 73-85
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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