Entrepreneurial franchisees have hidden superior marketing systems

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Title Entrepreneurial franchisees have hidden superior marketing systems
Author Merrilees, Bill; Frazer, Lorelle
Journal Name Qualitative Market Research: An International Journal
Year Published 2006
Place of publication United Kingdom
Publisher Emerald
Peer Reviewed Yes
Published Yes
Volume 9
Issue Number 1
Page from 73
Page to 85
ISSN 1352-2752
Date Accessioned 2007-03-05
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/13942
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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