Entrepreneurial franchisees have hidden superior marketing systems
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| Title | Entrepreneurial franchisees have hidden superior marketing systems |
|---|---|
| Author | Merrilees, Bill; Frazer, Lorelle |
| Journal Name | Qualitative Market Research: An International Journal |
| Year Published | 2006 |
| Place of publication | United Kingdom |
| Publisher | Emerald |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 9 |
| Issue Number | 1 |
| Page from | 73 |
| Page to | 85 |
| ISSN | 1352-2752 |
| Date Accessioned | 2007-03-05 |
| Date Available | 2007-08-07T04:35:53Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/13942 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13942
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