Sport publicity: Commitment's moderation of message effects
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| Title | Sport publicity: Commitment's moderation of message effects |
|---|---|
| Author | Funk, Daniel Carl; Prtichard, Mark |
| Year Published | 2006 |
| Publisher | Elsevier |
| Citation | Journal of Business Research, Vol. 59, pp. 613-621 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13949
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