Sport publicity: Commitment's moderation of message effects

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Title Sport publicity: Commitment's moderation of message effects
Author Funk, Daniel Carl; Prtichard, Mark
Year Published 2006
Publisher Elsevier
Citation Journal of Business Research, Vol. 59, pp. 613-621
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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