Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance

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Title Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance
Author Funk, Daniel Carl; James, Jeffery D.
Year Published 2006
Publisher Human Kinetics Publishers, Inc.
Citation Journal of Sport Management, Vol. 20(2), pp. 189-217
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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