Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football

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Title Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football
Author Neale, Larry; Funk, Daniel Carl
Year Published 2006
Publisher International Marketing Reports
Citation International Journal of Sports Marketing & Sponsorship, Vol. 7(4), pp. 307-317
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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