The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

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Title The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author Funk, Daniel Carl; Nakazawa, Makoto; Mahony, Daniel F.; Thrasher, Robert
Year Published 2006
Publisher International Marketing Reports
Citation International Journal of Sports Marketing & Sponsorship, Vol. 7(3), pp. 267-285
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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