The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
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| Title | The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies |
|---|---|
| Author | Funk, Daniel Carl; Nakazawa, Makoto; Mahony, Daniel F.; Thrasher, Robert |
| Year Published | 2006 |
| Publisher | International Marketing Reports |
| Citation | International Journal of Sports Marketing & Sponsorship, Vol. 7(3), pp. 267-285 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13954
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