The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

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Title The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author Funk, Daniel Carl; Nakazawa, Makoto; Mahony, Daniel F.; Thrasher, Robert
Journal Name International Journal of Sports Marketing & Sponsorship
Year Published 2006
Place of publication London England
Publisher International Marketing Reports
Peer Reviewed Yes
Published Yes
Volume 7
Issue Number 3
Page from 267
Page to 285
ISSN 1464-6668
Date Accessioned 2007-02-23
Date Available 2007-08-07T04:36:20Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Recreation and Leisure Studies
URI http://hdl.handle.net/10072/13954
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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