Important factors to consider when using internal branding as a management strategy: A healthcare case study

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Title Important factors to consider when using internal branding as a management strategy: A healthcare case study
Author Gapp, Rodney Peter; Merrilees, Bill
Editor T.C. Melewar & Temi Abimbola
Year Published 2006
Publisher Palgrave Macmillian
Citation The Journal of Brand Management, Vol. 14(1/2), pp. 162-176
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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