Important factors to consider when using internal branding as a management strategy: A healthcare case study
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| Title | Important factors to consider when using internal branding as a management strategy: A healthcare case study |
|---|---|
| Author | Gapp, Rodney Peter; Merrilees, Bill |
| Editor | T.C. Melewar & Temi Abimbola |
| Year Published | 2006 |
| Publisher | Palgrave Macmillian |
| Citation | The Journal of Brand Management, Vol. 14(1/2), pp. 162-176 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13987
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