Important factors to consider when using internal branding as a management strategy: A healthcare case study
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| Title | Important factors to consider when using internal branding as a management strategy: A healthcare case study |
|---|---|
| Author | Gapp, Rodney Peter; Merrilees, Bill |
| Journal Name | The Journal of Brand Management |
| Editor | T.C. Melewar & Temi Abimbola |
| Year Published | 2006 |
| Place of publication | London |
| Publisher | Palgrave Macmillian |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 14 |
| Issue Number | 1/2 |
| Edition | Sept-Nov |
| Page from | 162 |
| Page to | 176 |
| ISSN | 1350-231X |
| Date Accessioned | 2006-11-29 |
| Date Available | 2007-08-07T04:37:35Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/13987 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13987
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