Important factors to consider when using internal branding as a management strategy: A healthcare case study

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Title Important factors to consider when using internal branding as a management strategy: A healthcare case study
Author Gapp, Rodney Peter; Merrilees, Bill
Journal Name The Journal of Brand Management
Editor T.C. Melewar & Temi Abimbola
Year Published 2006
Place of publication London
Publisher Palgrave Macmillian
Peer Reviewed Yes
Published Yes
Volume 14
Issue Number 1/2
Edition Sept-Nov
Page from 162
Page to 176
ISSN 1350-231X
Date Accessioned 2006-11-29
Date Available 2007-08-07T04:37:35Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/13987
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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