Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

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Title Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
Author King, Ceridwyn; Grace, Debra Ann
Editor Charles L. Martin
Year Published 2006
Publisher Emerald Group Publishing Limited
Citation Journal of Services Marketing, Vol. 20(6), pp. 369-380
Peer Reviewed Yes
Published Yes
Publisher URI http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=adt21mcfurpv3vvetf2ihc5da5&id=jsm
Alternative URI http://dx.doi.org/10.1108/08876040610691266
Copyright Statement Copyright 2006 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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