Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

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Title Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
Author King, Ceridwyn; Grace, Debra Ann
Journal Name Journal of Services Marketing
Editor Charles L. Martin
Year Published 2006
Place of publication United Kingdom
Publisher Emerald Group Publishing Limited
Peer Reviewed Yes
Published Yes
Publisher URI http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=adt21mcfurpv3vvetf2ihc5da5&id=jsm
Alternative URI http://dx.doi.org/10.1108/08876040610691266
Copyright Statement Copyright 2006 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 20
Issue Number 6
Page from 369
Page to 380
ISSN 0887-6045
Date Accessioned 2006-12-19
Date Available 2009-03-12T06:33:00Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/13989
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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