Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
| File | Size | Format | |
|---|---|---|---|
| 39159_1.pdf | 94Kb | Adobe PDF | View |
| Title | Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm |
|---|---|
| Author | King, Ceridwyn; Grace, Debra Ann |
| Journal Name | Journal of Services Marketing |
| Editor | Charles L. Martin |
| Year Published | 2006 |
| Place of publication | United Kingdom |
| Publisher | Emerald Group Publishing Limited |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=adt21mcfurpv3vvetf2ihc5da5&id=jsm |
| Alternative URI | http://dx.doi.org/10.1108/08876040610691266 |
| Copyright Statement | Copyright 2006 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version. |
| Volume | 20 |
| Issue Number | 6 |
| Page from | 369 |
| Page to | 380 |
| ISSN | 0887-6045 |
| Date Accessioned | 2006-12-19 |
| Date Available | 2009-03-12T06:33:00Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research |
| URI | http://hdl.handle.net/10072/13989 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/13989
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top