Antecedents and consequences of social issue advertising believability.

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Title Antecedents and consequences of social issue advertising believability.
Author O'Cass, Aron; Griffin, Deborah
Year Published 2006
Publisher The Haworth Press, Inc.
Citation Journal of Nonprofit & Public Sector Marketing, Vol. 15(1/2), pp. 87-104
Peer Reviewed Yes
Published Yes
Publisher URI http://www.informaworld.com/smpp/title~content=t792306939~db=all
Alternative URI http://dx.doi.org/10.1300/J054v15n01_05
Copyright Statement Copyright 2006 Haworth Press, Inc. Please refer to the journal website for access to the definitive, published version.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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