The effectiveness of print advertising stimuli in evoking elaborate consumption visions among consumers

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Title The effectiveness of print advertising stimuli in evoking elaborate consumption visions among consumers
Author Walters, Gabrielle Anne; Sparks, Beverley; Herington, Carmel Ann
Publication Title 13th Annual Advances in Retailing and Services Science Conference - Book of Abstracts
Year Published 2006
Publisher European Institute of Retailing and Services Studies (EIRASS)
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Extract Paper)

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