The effectiveness of print advertising stimuli in evoking elaborate consumption visions among consumers

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Title The effectiveness of print advertising stimuli in evoking elaborate consumption visions among consumers
Author Walters, Gabrielle Anne; Sparks, Beverley; Herington, Carmel Ann
Publication Title 13th Annual Advances in Retailing and Services Science Conference - Book of Abstracts
Year Published 2006
Place of publication Eindhoven, Netherlands
Publisher European Institute of Retailing and Services Studies (EIRASS)
Peer Reviewed No
Published Yes
Conference name 13th Annual Advances in Retailing and Services Science Conference
Location Budapest, Hungary
Date From 2006-07-09
Date To 2006-07-12
URI http://hdl.handle.net/10072/14710
Date Accessioned 2007-03-01
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Marketing
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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