Contrasting "Complainers" with "Non-Complainers" on Attitude Toward Complaining, Propensity to Complain, and Key Personality Characteristics: A Nomological Look

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Title Contrasting "Complainers" with "Non-Complainers" on Attitude Toward Complaining, Propensity to Complain, and Key Personality Characteristics: A Nomological Look
Author Grace, Debra Ann; Bodey, Kelli Lee
Journal Name Psychology & Marketing
Editor Dr. Ronald J. Cohen
Year Published 2007
Place of publication United States
Publisher John Wiley & Sons, Inc.
Abstract This study examines the influence of four personality characteristics (self-efficacy, Machiavellianism, perceived control and risk-taking) on consumer attitude toward complaining and propensity to complain. The proposed model is tested on two groups of consumers classified as “complainers” and “non-complainers”. The findings reveal that the two groups differ distinctly on the pattern of relationships among the variables. The implications of these differences are discussed.
Peer Reviewed Yes
Published Yes
Publisher URI http://www3.interscience.wiley.com/journal/35943/home
Alternative URI http://dx.doi.org/10.1002/mar.20174
Copyright Statement Copyright 2007 John Wiley & Sons, Ltd. Self-archiving of the author-manuscript version is not yet supported by this publisher. Please refer to the journal link for access to the definitive, published version or contact the author for more information.
Volume 24
Issue Number 7
Page from 579
Page to 594
ISSN 0742-6046
Date Accessioned 2007-07-13
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/15024
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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